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4 rare beer coasters from Szeklerland (Romania)

$ 4.22

Availability: 100 in stock
  • Condition: New
  • Brand: Ciuc
  • Country/Region of Manufacture: Romania
  • All returns accepted: ReturnsNotAccepted

    Description

    4 rare beer coasters from Szeklerland (Romania), in mint/new condition
    The items will be sent in a suitable-sized envelope, well packed, in a maximum of 4 days after payment.
    What is so special and interesting about the Ciuc beer (or Csiki beer)? Here you have a short story to find it out:
    The Csíki beer is produced by a small company in Transylvania (located in the central part of Romania) owned by some Székely people, who are a relatively large ethnic group of Hungarians living in Romania, in the so-called Szeklerland. Due to some legal issues, the Heineken owned Ciuc brewery filed a protest in court to ban the name Csíki, because the patent and product name resembles their own product. Although their claim was rejected on international fora, a Romanian court decided in 2017 to ban the production and revoke the Csíki’s patent. Not to mention the fact that all bottles currently existing had to be destroyed, which is bad news for beer lovers.
    So this was the point when the Csíki brewery decided to fight back. First, they marketed their beer as "Real Banned Beer in Romania". The Hungarian government invoked a national boycott against Heinekken products, even coming up with a new proposal to ban all products displaying symbols of oppression (ie. Heinekken’s red star). The ensuing legal and propaganda battle turned the fate of Csíki beer. Heinekken finally agreed that its Romanian products and the Csíki beer be marketed separately in Romania, and all legal claims were dropped. So by the end, production resumed and the Hungarian government mercifully overlooked from Heinekken bottles and their red star. There’s no moral to this story, but be it Dutch or Székely, beer is for everyone. (https://pubcrawl-budapest.com/real-csiki-beer-whats-story/)